muse feature
By Lauren Wong

I don’t know about you, but when I get all dressed up, I want to stand out. I don’t want to show up somewhere just to realize I’m wearing the exact same thing as someone else. Uniqueness is just one of the many benefits of shopping locally. 

Muse Apparel, located in Uptown Phoenix, brings a chic, bohemian flair to the Valley. Specializing in Australian brands, Owner, Victoria Lindley, has poured her passion into curating this notable collection of pieces for over 16 years. “She [Victoria] is an artist by trade and you can absolutely see all the detail and love poured into the store,” Emily Majkrzak, Sales and Marketing Manager, says.

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Walking into Muse, with all its neutrals and beautiful decor, was such a pleasant escape. You go from the impatient honks coming from every corner of Phoenix, to this peaceful shop filled with quiet music and everything fashion.

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If you’re not able to physically visit the store, you can check out and purchase pieces from all their latest drops online. “Our aesthetic is effortless, timeless with a bohemian soul. We love to offer everyday pieces as well as wow pieces to add into daily life,” Majkrzak says. “My main goal at work is to make women feel their best. I love being a hype girl for our wonderful ladies and helping them style long lasting pieces into their wardrobe.”

Being a small, local shop, Muse has the ability to truly connect with their customers. “We get to know them and learn about their lives. It’s so special to make these lasting relationships,” Majkrzak says. “I’m hopeful that when our customers leave Muse they feel confident and uplifted. I hope they feel secure in their purchases because they added lasting high quality pieces into their wardrobes. I want them to think of Muse as a special place where they can shop locally, feel inspired, and even make a friend!”

Most of the pieces in the shop are organically sourced. They aim to bring you comfortable, yet still stylish options, which can be hard to come by. Effortless, light, and year round pieces are the goal. “Oftentimes I will hear a client walk through the store and say ‘everything is so soft!’ We like our comfort,” Majkrzak says. 

Their tag line being “Dressing Hot Desert Babes Since 2005,” shows the influence our beautiful desert surroundings have on the brand. “It’s everything to our brand,” Majkrzak says.

Looking back over the years, it’s evident that Muse has been a stepping stone for so many young employees. A place where they’ve been able to gain not only knowledge, but also confidence. Somewhere they get to “spread their wings.” 

“The knowledge and connections we gain from our customers is unmatched. It’s truly so special, the bond we get to be a part of through the years. There have been Muse babies, Muse weddings, and lasting Muse friendships,” Majkrzak says. “It really is a family.” 

Muse Apparel is located at 100 E. Camelback Rd. Suite 108 in Phoenix. They’re open daily from 11 a.m. – 6 p.m. and hope to see you there!

For more information about the brand or to shop online, visit their website.